26
/Sep
14 Video Production Tips to Enhance Quality and Drive Views (Part 3)
11. Leverage b-roll.
Cover up your cuts with b-roll footage that complements the narration. You can find b-roll and other stock footage on sites like Vizeedy if you didn't film it yourself, but it's best to keep your shots all in the same setting to maintain the video's consistency. Take the extra time to go back and film more b-roll if you need it.
12. Use background soundtracks.
Light background music can cover any ambient sound and provide tone and emotion to your video that words and images otherwise can't. You can find royalty-free stock soundtracks that you're allowed to use on sites like AudioMicro -- make sure you're not using songs that are licensed, or else it could result in your video getting taken down.
13. Optimize video text.
Keep the style of your text and titles simple, classy, and sharp. Choose a clear and bold font, keep words on your video screen to a minimum, and use text animations to keep the viewer engaged with new additions to the video they watch.
14. Optimize your video for the platform.
Be mindful of where your video will exist while you're editing. Is it for your website, YouTube, or Facebook? Each platform has different specifications -- for example, on Facebook, where 85% of viewers watch videos without the volume turned on, you'll want to use captions, so people can follow along without the sound. YouTube videos don't count views until someone watches for 30 seconds or more, so make sure the first 30 seconds are as interesting and eye-catching as possible.
Cover up your cuts with b-roll footage that complements the narration. You can find b-roll and other stock footage on sites like Vizeedy if you didn't film it yourself, but it's best to keep your shots all in the same setting to maintain the video's consistency. Take the extra time to go back and film more b-roll if you need it.
12. Use background soundtracks.
Light background music can cover any ambient sound and provide tone and emotion to your video that words and images otherwise can't. You can find royalty-free stock soundtracks that you're allowed to use on sites like AudioMicro -- make sure you're not using songs that are licensed, or else it could result in your video getting taken down.
13. Optimize video text.
Keep the style of your text and titles simple, classy, and sharp. Choose a clear and bold font, keep words on your video screen to a minimum, and use text animations to keep the viewer engaged with new additions to the video they watch.
14. Optimize your video for the platform.
Be mindful of where your video will exist while you're editing. Is it for your website, YouTube, or Facebook? Each platform has different specifications -- for example, on Facebook, where 85% of viewers watch videos without the volume turned on, you'll want to use captions, so people can follow along without the sound. YouTube videos don't count views until someone watches for 30 seconds or more, so make sure the first 30 seconds are as interesting and eye-catching as possible.
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