26
/Sep
14 Video Production Tips to Enhance Quality and Drive Views (Part 1)
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention.
Download our free guide to learn how to create and utilize video in your marketing to increase engagement and conversion rates.
Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost.
Be well-prepared and organized for your video shoots. If you show up to your shoot unorganized and decide to “wing it,” your final product will look unprofessional and sloppy. On the other hand, if you’re prepared, you'll be able to focus your efforts on directing your actors rather than figuring out last-minute logistics.
Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film by following the steps below.
1. Be original.
The concept for your video project should be original and creative. Don’t take the easy route and copy someone else’s idea. Instead, conduct persona and keyword research, find out which types of video content are popular and successful in your industry, and double-check to make sure another brand hasn't covered the exact same angle already.
2. Plan it out.
Write a script, draw out a storyboard, and create a shot list before you start filming. Plan your b-roll shots so you have extra footage when it comes time for editing (more on that below). If you think writing a video script is the same as writing a blog post -- think again. Here are Column Five's best tips.
3. Be selective when choosing video subjects.
Set high standards when casting actors for your projects. Pick someone who can deliver dialogue naturally, who can memorize lines, and who isn't stiff in front of the camera. If possible, plan time for a few run-throughs to work out any mispronunciations or giggles.
4. Carefully consider the set.
Don’t try to fool your audience by “set dressing” your office to simulate another location. Your audience is paying close attention to every detail of your video. Shoot your video projects in locations other than your office -- in front of textured and interesting backdrops, but ones that also aren't too busy.
You can always touch up your footage when you edit afterward, but remember that editing takes time. If you can make everything look as close to perfect as possible during filming, you'll save yourself a lot of valuable time in post-production. If you shoot a scene and it doesn’t come out great, learn from what went wrong the first time, and shoot it again.
But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention.
Download our free guide to learn how to create and utilize video in your marketing to increase engagement and conversion rates.
Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost.
Be well-prepared and organized for your video shoots. If you show up to your shoot unorganized and decide to “wing it,” your final product will look unprofessional and sloppy. On the other hand, if you’re prepared, you'll be able to focus your efforts on directing your actors rather than figuring out last-minute logistics.
Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film by following the steps below.
1. Be original.
The concept for your video project should be original and creative. Don’t take the easy route and copy someone else’s idea. Instead, conduct persona and keyword research, find out which types of video content are popular and successful in your industry, and double-check to make sure another brand hasn't covered the exact same angle already.
2. Plan it out.
Write a script, draw out a storyboard, and create a shot list before you start filming. Plan your b-roll shots so you have extra footage when it comes time for editing (more on that below). If you think writing a video script is the same as writing a blog post -- think again. Here are Column Five's best tips.
3. Be selective when choosing video subjects.
Set high standards when casting actors for your projects. Pick someone who can deliver dialogue naturally, who can memorize lines, and who isn't stiff in front of the camera. If possible, plan time for a few run-throughs to work out any mispronunciations or giggles.
4. Carefully consider the set.
Don’t try to fool your audience by “set dressing” your office to simulate another location. Your audience is paying close attention to every detail of your video. Shoot your video projects in locations other than your office -- in front of textured and interesting backdrops, but ones that also aren't too busy.
You can always touch up your footage when you edit afterward, but remember that editing takes time. If you can make everything look as close to perfect as possible during filming, you'll save yourself a lot of valuable time in post-production. If you shoot a scene and it doesn’t come out great, learn from what went wrong the first time, and shoot it again.
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