26
/Sep
14 Video Production Tips to Enhance Quality and Drive Views (Part 2)
5. Be cognizant of sound quality.
Don’t come off as an amateur with poor sound recording quality. Use lapel or lavaliere microphones -- both of which are hands-free -- when shooting sit-down interviews, or use microphone and boom setups for bigger shots. If you're filming a video with a smartphone, you can purchase microphones that fit into the phone's headphone input to quickly and easily improve sound quality.
6. Set up lights.
You don’t want your footage to be under or over-exposed, so set up lights and eliminate any unwanted shadows. We recommend a three-point lighting setup to illuminate video subjects from a variety of angles. Check out this video for a DIY guide to lighting:
7. Use a tripod.
Use a tripod to keep your video stable -- and not wobbly, as it most certainly will be if you hold it yourself. Get a standing tripod or a tabletop tripod for tighter shots to keep your video looking professional.
8. Focus.
Make sure the camera is in focus -- and then lock the exposure so it stays in focus. Be mindful of keeping shots white balanced to keep lighting neutral and even, too.
9. Obey the rule of thirds.
The rule of thirds involves splitting up your shot into thirds, horizontally and vertically, and framing your subject off-center. It creates movement and life in your shot the way a straight-on, centered shot wouldn't.
Here's an example -- try to film individuals in one of the side panels of the divided frame, like so:
Make sure your content is remarkable and tailored to your target audience. Edit your video so that it gets to the point, and doesn’t drag on. Remember, you don't have long to capture (and hold) your viewer’s attention, so make sure that the beginning of your video is engaging, informative, and relevant to the viewer, and that she'll clearly understand the message.
10. Align the flow of the video with the emotional response you want to evoke in viewers.
The tone, structure, and pacing of your video have a major influence on its effectiveness and the emotional impact on your audience. Tell a story that would be compelling to you -- build tension and drama by arranging shots according to your storyboard and script.
Don’t come off as an amateur with poor sound recording quality. Use lapel or lavaliere microphones -- both of which are hands-free -- when shooting sit-down interviews, or use microphone and boom setups for bigger shots. If you're filming a video with a smartphone, you can purchase microphones that fit into the phone's headphone input to quickly and easily improve sound quality.
6. Set up lights.
You don’t want your footage to be under or over-exposed, so set up lights and eliminate any unwanted shadows. We recommend a three-point lighting setup to illuminate video subjects from a variety of angles. Check out this video for a DIY guide to lighting:
7. Use a tripod.
Use a tripod to keep your video stable -- and not wobbly, as it most certainly will be if you hold it yourself. Get a standing tripod or a tabletop tripod for tighter shots to keep your video looking professional.
8. Focus.
Make sure the camera is in focus -- and then lock the exposure so it stays in focus. Be mindful of keeping shots white balanced to keep lighting neutral and even, too.
9. Obey the rule of thirds.
The rule of thirds involves splitting up your shot into thirds, horizontally and vertically, and framing your subject off-center. It creates movement and life in your shot the way a straight-on, centered shot wouldn't.
Here's an example -- try to film individuals in one of the side panels of the divided frame, like so:
Make sure your content is remarkable and tailored to your target audience. Edit your video so that it gets to the point, and doesn’t drag on. Remember, you don't have long to capture (and hold) your viewer’s attention, so make sure that the beginning of your video is engaging, informative, and relevant to the viewer, and that she'll clearly understand the message.
10. Align the flow of the video with the emotional response you want to evoke in viewers.
The tone, structure, and pacing of your video have a major influence on its effectiveness and the emotional impact on your audience. Tell a story that would be compelling to you -- build tension and drama by arranging shots according to your storyboard and script.
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